Xiaoye Lin

Lead Product Designer
Bellevue, US.

About

Highly accomplished Lead Product Designer with over a decade of experience driving impactful product development and user experience across diverse industries, including e-commerce, enterprise software, and consumer mobile applications. Proven ability to lead end-to-end design processes, from 0-1 product conceptualization and design system establishment to growth and monetization initiatives.

Work

TikTok
|

Lead Product Designer

Summary

Leading product design initiatives for creator and seller affiliate programs within TikTok Shop, focusing on enhancing user experience and driving platform engagement.

Highlights

Spearheaded design efforts for the Creator and Seller Affiliate programs on TikTok Shop, contributing to platform growth and monetization.

Collaborated with cross-functional teams to define product strategy and deliver intuitive design solutions for a global user base.

Sprockets
|

Founding Product Designer

Summary

Played a pivotal role as Founding Product Designer, responsible for establishing the initial design vision and infrastructure for an enterprise hiring product.

Highlights

Led the end-to-end design of a 0-1 hiring product tailored for enterprise clients, addressing complex user needs and business objectives.

Established and implemented the foundational design system, ensuring consistency, scalability, and efficiency across product development.

Dashlane
|

Sr. Product Designer

Summary

Contributed to product design focusing on growth and monetization strategies for a leading security and password management platform.

Highlights

Designed and optimized features aimed at driving user growth and increasing monetization for Dashlane's core products.

Collaborated closely with product management and engineering to iterate on designs, integrating user feedback and performance data.

Tinybeans
|

Sr. Product Designer

Summary

Specialized in designing engaging mobile experiences, including a unique 'keepsake' feature for new parents on a native mobile application.

Highlights

Led the design of a significant 'keepsake' feature on the native mobile app, enhancing user engagement and value for new parents.

Applied user-centered design principles to develop intuitive and emotionally resonant experiences for the target demographic.

Multiple Startups
|

UXUI Designer

Summary

Gained diverse experience across various startup environments, contributing to the full spectrum of UX/UI design processes.

Highlights

Developed user-centric designs for a range of digital products, from conceptualization to high-fidelity prototypes.

Collaborated with lean teams to rapidly iterate on designs, adapting to fast-paced startup environments and delivering results under tight deadlines.

Douban
|

Interaction Design Intern

Summary

Gained foundational experience in interaction design at a prominent Chinese social networking service.

Highlights

Assisted senior designers in developing interactive prototypes and user flows for various platform features.

Conducted user research and usability testing to inform design decisions and improve user experience.